E-book

The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.

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Bibliography, etc. Note:	Includes bibliographical references (pages 301-303) and index.
Formatted Contents Note:	Me, we -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.
Source of Description Note:	Description based on print version record.